A look at the world renowned Jackpotjoy TV Ad staring the legend, Barbara Windsor, queen of soaps and now queen of bingo.
When Barbara Windsor retired from serving pints in the Queen Vic, a lot of people wondered what she was going to do next. The star of TV shows and films would have been well entitled to a rest but it seemed that she was still keen to find a new role that people would love and adore. Barbara Windsor had made a career out of being a very lovable character so there was a need for her to find something that suited her image. After all, for many people, she is the Queen of the East End.
This is why the Queen of Bingo role for the Jackpotjoy site is absolutely perfect for her and this making of video details the thought process that led to Babs getting the nod to be Queen. The creative process for a number of adverts can often be challenging but sometimes an idea is so obvious that people just have to run with it. When the creative team behind the advert struck upon the idea of Queen of Bingo, it wasn’t a difficult choice to make as to who should be the Queen. The only worry was actually getting Babs for the role but timing was on the side of Jackpotjoy.
Perhaps a year earlier with Babs still being firmly ensconced in East Enders, she would have refused the role and the outcome for the site may have been very different. As it was, an actress with the surname Windsor was born to play the Queen and this was definitely the role that Babs was meant to play. Her infectious laugh and bubbly personality lends itself perfectly to bingo players and you can bet that the Jackpotjoy fans lover being her loyal subjects. This video may be short but it shows the fun that can be had on set.