A look behind the scenes of the making of the new TV Ad.
The advert is based on a fantastical factory where Virgin Bingo is made. If you can imagine Willy Wonka meets Virgin! However, a very charismatic tour guide has taken the role of Willy Wonka and the Oompa loompas have been replaced by happy, dancing, Virgin Workers. Our Tour guide takes a prospective player on a tour of Virgin Bingo where she is able to see the games, the bonus offers and of course the prizes!
How long is the ad?
We shall be using the 30 second commercial for TV and also making a longer 60 second version available online.
What is the message of the advert?
The new sign up bonus and to leverage our partnerships with other Virgin Companies – “Deposit £10 play with £35! Plus win Exclusive Virgin prizes!”
Will Ricardo the singing jalapeno be the main feature again?
Ricardo has been replaced for this campaign. But online viewers will be able to meet a new Ricardo in our 60 second commercial.
Why TV?
TV has proven to help increase acquisition activity across all marketing channels and is a major part of our marketing strategy during 2012.
Where will the ad be aired and for how long?
The Advert will launch on Wednesday 25th January 2012 and will continue to run for multiple campaigns throughout the year.
What agency did you use for creative and media buying?
ABF Pictures for the creative and Manning Gottlieb OMD for our Media strategy and buying.
Matt Barraclough, Creative Director at ABF Pictures: “We were thrilled to have the opportunity of working with the Virgin Games team. A brand like Virgin allows us to think bigger and look at online bingo in a different way. We wanted to stand out from traditional bingo commercials and do it in a very Virgin way.
“The commercial itself was produced over three months. The action was captured on green screen and the entire factory backdrop was then created using 3D modelling and animation. The inspiration for the advert was the core Virgin brand values: Fun, Value for Money, Innovation, Quality, Competitive Challenge and Brilliant Customer Service. We combined these values and used iconic Virgin styles to create an exciting and memorable advert.”